McDonald Marketing Company
Search Engine Optimization
Have a website, but it is not being found by your customer or popping up when you search it?
Search Engine Optimization or SEO is the process of improving the rank of websites on search engines.
Get Your Website Discovered
Consider this: 75% of users never scroll past the first page of search results, underlining the necessity of a strong online presence. By investing in SEO, you can experience a 14.6% conversion rate, compared to a mere 1.7% from traditional outbound methods.
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Organic search drives more than 50% of website traffic, showcasing the unparalleled potential SEO offers in expanding your reach. With 68% of online experiences beginning with a search engine, your business can't afford to be invisible in the digital landscape. A well-executed SEO strategy not only improves visibility but also builds trust – 75% of users trust organic search results over paid ads.
Don't let your business get lost in the digital abyss; harness the power of SEO to rise above the competition, attract quality leads, and secure a solid foundation for long-term success.
SEO Types
On-page SEO
On-page SEO refers to the quality of content provided by your website's pages. Such things as relevance, content quality, headlines, tags, and images.
Off-page SEO
Off-page SEO comes into play to get visitors and search engines to see your web pages as trustworthy and authoritative. This is influenced by such things as valuable backlinks, social media marketing, mentions, and guest post.
Technical SEO
Technical SEO is when search engines analyze or "crawl" your site. Speed of your website, the structure of data, and sitemaps.
Local
SEO
Local SEO is what is desired for those business that are only focused on a certain region or targeted area. This is when web users are looking in a specific area "locally" to satisfy their needs. Local SEO his a tool that helps those who are trying to be the best in their region.
National
SEO
National SEO is used when a business has the ability to supply or service customers on a nationwide scale. These web designs are usually more generic since the target audience is larger. This can also relate to those sites that can engage with visitors from anywhere such as blogs, news sites, and E-commerce business.
National SEO can be a great solution for those looking to increase the number of sells for products, expand on the audience reached, or making efforts to increase revenue digitally.